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And Always Forever Festival | Third Time's a Charm

American Death Records and Pretty But Wicked Return to The Echo + Echoplex this November

Written by

Ava Lachini

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On November 6th, electroclash festival and shoegaze haven And Always Forever Festival returns, and the lineup is a constellation of eclectic, cult musicians that will have a rare opportunity to share the mainstage at The Echo + Echoplex. Featuring a mix of electronic, rap, shoegaze, indie, and experimental musicians, AAF is a rare meeting point where generational differences, the suppression of independent artists, and genre constraints eviscerate.

Presented by L.A. based creative collective Pretty But Wicked and American Death Records, the all-ages festival will run from November 6th to November 9th. Spearheading the lineup are seminal indie acts The American Analog Set and Carissa’s Wierd, who will perform alongside various emerging voices in the realm of experimental music like james K, Sophia Stel, and Sassy009.

Fundamentally, ‘And Always Forever’ is an ode to the L.A. music scene, as it marks the first electroclash festival ever established in the city. The ethos of the festival is rooted in a mission to preserve L.A.’s artist community and creative spirit, engaging music lovers based on their impulses rather than genre.

General on-sale for the festival will be available July 31st, and tickets can be purchased here.

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And Always Forever Festival, The Echo + Echoplex, Sammie Pearson, Pretty But Wicked, American Death Records, The American Analog Set, Carissa's Wierd, james k, Sophia Stiel, Sassy009
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