As the wind rushes across an open plain, the air sculpts the spirit and conjures a folkloric femininity. Untamed, bohemian, and free, Chloé’s Winter 2026 campaign transforms nature from a mere backdrop into an expression of human instinct.

In this campaign, models Raquel Zimmermann, Jacqui Louise, Thalita Ferreira, and Sarah Isaksen move together through a vast hillside meadow overlooking the ocean. They embody unity—never isolated, yet each possessing a distinctive singular presence—existing in harmony with the land, the wind, and the shifting light.

Captured by duo Inez Van Lamsweerde and Vinoodh Matadin, the campaign reveals a whimsical dynamic between air and voluminous, cascading ruffled dresses, plaid capes, and prairie blouses. As the winter sun glides across the sky, light bathes the models and shadows create the silhouettes. Here, nature is an active force, guiding the eye and shaping every frame.

Creative Director Chemena Kamali describes her vision for the campaign as one of  “devotion through women, the vastness of open landscapes, and craftsmanship.” This message is palpable throughout Chloé’s Winter 2026 campaign, illustrating the interplay between instinctive femininity and the natural world. It is a demonstration of timeless strength found through camaraderie and individual style—a celebration of finding one’s truest self in the open air, shaped by the wind and grounded in sunlight.