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NII HAI | CAPSULE 023 PT.2

Let's do a beach day!

Written by

Marley Brennan

Photographed by

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Styled by

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It's summertime and you're supposed to be sexy. That being said, it becomes difficult to maintain the same level of esoteric mystique when you're stripped to your beachwear essentials. Enter: Nii Hai’s new collection. Boasting bold prints, graphic colors, colorful jewels, lace, and plaids, Capsule 023 Pt 2. demonstrates that indulgence isn't antithetical to simplicity.

Rosie Williams founded Nii Hai in 2019. As an homage to William’s upbringing, the brand balances themes of city and coastal life. Having grown up in the Spanish Mediterranean, Williams embedded her roots into her brand while drawing inspiration from London where she launched her company. Known for its capsule collections, Nii Hai focuses on transforming swimwear essentials into statement pieces with which customers are encouraged to layer and wear in multiple ways.

With Capsule 023 pt. 2, Nii Hai has once again leveraged its avant garde approach to swimwear by debuting its AUX BIKINI. The traingle bikini top features faux Airpod wires as the halter and bottoms with Airpods for strings on either side. Such an experimental approach to swimwear sets Nii Hai apart from its competitors, and attracts consumers who feel at a loss when it comes to sprucing up their everyday summer uniform.

The collection is a testament to the brand’s maximalist tendencies. On top of metallics and bedazzled bikinis, Nii Hai presents tiffany blue ballet flats, chic mini-dresses and boy-short bikini bottoms; suggesting that swimwear doesn’t have to be boring. Gone are the basic bikinis, jean shorts, and baggy t-shirts and in with the statement pieces, mini-dresses, and flats.

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Fashion, Nii Hai, Capsule 023 Pt. 2, Marley Brennan
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