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fashion
Erik Ellington and Dennis Martin's New Luxury Shoe Line | HRS

Written by

Zoe Banoza

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Photo via HRS

Photo via HRS

The newest thing in luxury shoes has arrived, and it’s crisp, clean, and undeniably cool. But that’s obvious: what else could we expect from professional skateboarders? HRS is the new label by Erik Ellington and Dennis Martin, and this brand aims to give modern footwear a new name, which is, to be specific, the Del Rey “Black Diamond.” 

Ellington and Martin wanted their shoes to reference their background as skateboarders while similatenously being a product that is lasting and of high quality. The result is impressive: a fresh loafer handmade with Italian leathers and the best materials. 

And the brand is supported by a team of sensational skateboarders on the scene right now: There’s Bryan Herman, joining HRS after leaving his former shoe sponsor of 17 years. Rory Milanes is a Londoner and DJ who loves house music. Meanwhile, Keith Hardy is a fashionable nineteen-year-old from the Bronx. And then there’s Lucien Clarke, Jamaican-born and English-raised model sponsored by Palace. 

Photo via HRS

Photo via HRS

The "Black Diamond," released earlier today, is sold exclusively on the HRS website


Written by Zoe Banoža 

Photographs courtesy of HRS