Amidst the seclusion, serenity, and natural terrain of wooded trails, running enthusiasts have spoken Salomon’s language for years. But running isn’t everyone’s forte, and as society has evolved, so has its fashion sense—developing like our frontal lobes. The outdoor footwear brand has discovered a world in which a niche might not be so niche after all, having entered the urban fashion scene, and it is ready to bring that energy to the cultural hub of Los Angeles.

Salomon is celebrating the recent launch of its new storefront in West Hollywood—the first on the West Coast and fourth in North America. As the appeals of their following weave outside of the trails, so does their approach to design and functionality. The brand hosted a pop-up event at Skylight Row DTLA preceding the launch of the new store in which they showcased their “Sportstyle” collection: a line tapping into the fashion-forward mindset that streetwear offers.

Our shoes carry us throughout life: they cling to us in celebration, in loss, in challenge, and in bliss. Each passing day offers them new terrain under their soles—so why not take them from the mountaintop to the city streets?