A memory is more than just a passed moment; it is a lived experience. Italian fashion house Zegna has captured various moments from the life of its namesake, Ermenegildo Zegna, and created the fragrance MEMORIE. Debuting on March 10, 2026, the fragrance collection features six distinct scents inspired by Italian craftsmanship, reflecting on over a century of tradition rooted in the Alpine roads and forests into a singular mist. 

Housed in gradient glass bottles and topped with an ash wood cap adorned with the Zegna family crest. The scents themselves, crafted by esteemed perfumers Dominique Ropion, Fabrice Pellegrin, and Quentin Bisch, have expertly captured places and objects from Zegna’s life.  

To celebrate the fragrance launch, Zegna has partnered with filmmaker Roman Coppola, creating a cinematic world in which MEMORIE and Mads Mikkelsen take center stage. Filmed at Casa Zegna in Oasi Zegna, the film invites the viewer to journey through a miniature car to explore stories and emotions. 

MEMORIE will be available in select ZEGNA boutiques and on the ZEGNA website. With this fragrance collection, ZEGNA not only offers a luxurious fragrance experience but also remind thats memories are not static. The six scents each reflect a portion of Ermenegildo Zegna’s life, collectively telling a story of Italian luxury, craftsmanship, ambition, and vision.