PUMA | Welcome to the Amazing Mostro Show

The Past and Present of Footwear Finally Meet

Written by

Palmer Dean

Photographed by

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Styled by

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Out with the flat sole and in with the spiked sneaker. The low profile Mostro sneaker from the 1999 PUMA collection is making a triumphant and brave return, re-energizing the footwear industry with a versatile, unique design.

Presented on February 8th, PUMA kicked off New York Fashion week by presenting this daring relaunch at the historic Park Avenue Armory. Accompanied by the release of a campaign directed by and starring PUMA x F1 Creative Director, A$AP Rocky, the space was transformed into an experimental warehouse that featured flying carnival rides, experimental lighting and a musical performance by Eartheater. Glittery helmets, neon bags and chrome zip ups charged the stage.  

Mostro, the Italian word for monster, lives up to its name as the design is large, seemingly daunting yet powerful. The shoe has a slicked sole and a strap that combines sport and fashion. Styled by Alastair Mckimm and PUMA global creative director Heiko Desens, the show revealed select custom and commercial pieces from the brand’s upcoming AW24 collection that meshed perfectly with the Mostro. 

PUMA's Mostro show guests included Emily Ratajkowski, Ashley Graham, Kyle Kuzma, Becky G, Hari Nef, and was followed by a celebratory after party at Nebula.

Read FLAUNT's feature of Eartheater here.

View FLAUNT's feature of PUMA Mostro here.

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Fashion, PUMA, PUMA Mostro, New York Fashion Week, Eartheater