Picture grandiose, historical, and cultural museum artifacts transcribed into a collection that screams quiet luxury. Welcome to Loro Piana’s Fall Winter 2026-2027 campaign. The collection debut begins in the culturally vibrant Menil Collection museum making its way to Rothko Chapel – both in Houston, Texas. Art, culture, fashion, and museums are increasingly deemed independent spaces; Loro Piana’s mission is to fuse them into one.

The ethereal space that is the Menil Collection was founded in 1954 by John and Dominique de Menil and designed by Renzo Piano. The art patrons sought to spread their love and appreciation for cultural art by transforming their home into a tasteful museum that blurs the line between the indoors and outdoors. Approaching its 40th anniversary in 2027, Loro Piana honors the de Menils through both their locational choices and deeply influenced collection pieces. 

Rothko Chapel is home to 14 of Mark Rothko’s canvases, an American expressionist painter whose abstract rectangular and colorful pieces named him a pioneer of Color Field painting; an art movement that came alive in the 1940s defined by strokes of solid color spanning entire canvases. The not chapel, chapel, encases a constant conversation between light, shadows, and color all of which simultaneously repel and attract. Such a nature-influenced environment complemented Loro Piana’s earthy tones like forest green, rust, and chestnut. Commemorating Rothko’s Opening Spaces initiative - an expansion of the museum and preservation of its 55 year legacy - Loro Piana explores deeply meaningful tributes to art, worn-in culture, and the amalgamation of it all. 

Bringing these two tangibly creative spaces to life, Loro Piana presents a multi-generational cast featuring Sigrid de L’Epine with her husband Jean-Charles Blais, Colin Otto, Jacqui Hooper, Jackson Giles, Long Li, Noor Khan, Robert Forrest, and Selena Forrest. Taking you to another world, the models traverse these culturally embedded exhibits highlighting the motion-prone fabrics of the new collection by way of blending action and still shots.

An ethereal field-trip through time, Loro Piana’s Fall Winter 2026-2027 collection emboldens the brand’s deep dedication to art and culture.