In the 1990s, Prada launched their first menswear collection, further expanding the fashion house’s renowned presence in the luxury world. Since then, their menswear has only evolved, crafting collections that have redefined creativity and prestige in men’s clothing. In a testament to their constant innovation, Prada has now opened a dedicated men’s boutique on the iconic Fifth Avenue in New York, connected to an existing Prada store.

Fashion tastemakers from across creative industries joined together for a high-end cocktail reception to toast the boutique’s opening on May 1. Partygoers enjoyed a DJ set by Sean Lyles as they explored the refined elegance of the expansive store. Following Lyles’ set, the reception moved to a second location for an exclusive after party, featuring a DJ set by Arman Naféei and special performance by Giveon. Guests—who were among the likes of Benedict Cumberbatch, Hunter Schafer, and Tracee Ellis Ross—boasted their own high-end looks, underscoring the sophisticated flair of the evening.

Guests were whisked through the entrance, framed by large windows on each side, to a luxury curation of Prada’s ready-to-wear collection, leather goods, footwear and accessories. The interior—spanning two floors and over 13,000 square feet—incorporates traditional charm through contemporary elements. Their iconic pastel green hue covers the walls, complemented by the black-and-white checkered marble floor; a callback to the original Prada boutique in Milan’s Galleria Vittorio Emanuele II. On the second level, the floors are enveloped by a rosewood surface fashion in a checkered pattern, adorned with furnishings of dark wood and steel that introduce an understated masculinity in the space.

The store offers various services to ensure every piece feels like tailor-made luxury. In a private suite dedicated to specialized offerings, Prada provides their esteemed Made to Measure service, and exclusive Made to Order service, only available at the boutique. Pieces are available for full customization, allowing specialists to intimately understand and address client’s stylistic needs. From the boutique’s unique services to their refined opening celebration, the store only furthers Fifth Avenue’s grandeur and prestige.