PHILLIP PLEIN | Crypto and Cocktails at the Waldorf Astoria

Philipp Plein presents the new Crypto King & Crypto Queen Luxury Swiss Made Time Machines.

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Annie Bush

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On Thursday, July 6th, German designer and purveyor of luxury, PHILLIP PLEIN, invited guests to the Waldorf Astoria Hotel to celebrate the launch of the CRYPTO KING & CRYPTO QUEEN project. The project combines hyper-luxurious timepieces with NFT. The collection, comprised of eight CRYPTO KING and six CRYPTO QUEEN time machines, serves as the first phygital project.

The project has come after the brand launched a watch line in 2021, in partnership with Timex group–a vastly successful endeavor which has resulted in 4000 points of sale in 60 countries worldwide. Internationally recognized for its financially innovative business model and avant-garde oeuvre, Phillip Plein is totally self-financed and debt free. The CRYPTO KING & CRYPTO QUEEN project exemplifies the brand’s unique commitment to novelty. 

Distinguished by impeccable craftsmanship, the products of the PHILIPP PLEIN Group are available in boutiques and department stores across the globe and in over 110 mono-brand stores worldwide including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.

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Fashion, Parties, Annie Bush, Phillip Plein