Has streetwear died? Vanessa Friedman of the New York Times explored a bold, and perhaps premature, proclamation of the fashion trend’s downfall back in 2022. Has it died, or perhaps has it just grown? Matured into something newer, something with that same attitude of transgression towards the luxury fashion industry? Perhaps streetwear is being redefined, rather than holding status as a concept dismissed by the media as a simple trend. The latest Louis Vuitton Men’s Fall/Winter 2025 Ready-to-Wear collection is a testament to exactly that—streetwear is not dead, it’s changing. Longtime collaborators, Pharrell Williams and Nigo debuted this collection back in January. Two influential tastemakers tied to streetwear have come together again to elaborate on themes of past informing present, an exquisite exchange of Phriendship. 

Williams’s reputation with Louis Vuitton is one marked by confidence, not to be mistaken for brazenness or presumption. Succeeding one of the most boundary-breaking designers in luxury Virgil Abloh, Williams has epitomized many of the characteristics of creative leadership necessary to the success of innovative fashion. Nigo’s resume is no less impressive. The current creative director of KENZO and the founder of A Bathing Ape, Nigo is widely acclaimed as the “Godfather of Streetwear.” The collection between these two collaborators merges archival influences with contemporary emblems.

The campaign, shot by photographer Harley Weir on location in and around the Site of Reversible Destiny, Yoro Park, tells a story of purposeful experimentation. Blending pieces that elaborate on iterations of dandyism, school and workwear uniforms, traditional Japanese motifs, and streetwear aesthetics, this collection finds itself among contemporary sculpture and the refreshing natural landscapes depicted in ancient art. There is a distinct emphasis on pattern and texture, with sharp tailoring that does not sacrifice edge for class. The designers’ mutual aesthetics have expanded, but with a sense of control. Suits meet jerseys, argyle vests meet flared jeans, and art-loving, adventurous characters are captured in cinematic vignettes.

This is streetwear that has matured without quieting—aged past youthful graphics and slumping, rebellious silhouettes towards an attitude that blends refinement with subversion.