Scent is a tool. A superpower. It's a vessel of self-expression, human connection, and confidence. Le Labo Fragrances recently opened a new boutique in Malibu, California in Cross Creek Ranch, right in the heart of the coastal Los Angeles suburb. The new location combines elements of their New York City upbringing with a revitalized feel: brighter tones and a more spacious architecture that better resembles its place in the beach town atmosphere of Malibu.

The French-born company brings a raw, naturalistic, and personalized approach to fragrance and lifestyle, proving so by freshly mixing fragrances for clients in-store at the time of purchase. Le Labo’s soulful and gender-fluid philosophy is much needed in the frenetic and often harsh pace of modern society. Malibu is the perfect place to bring it due to the area’s unique blend of luxury and serenity, making the brand a seamless fit for the community.

Everyone deserves to find their power through fragrance, and Le Labo brought another opportunity to the West Coast.