As the Australian Open continues to push players and fans to their limits under the Melbourne heat, Lacoste has found a creative way to cool things off. The French sportswear brand introduces Le Club Lacoste, a floating pop-up club that drifts along the Yarra River like the brand's iconic crocodile logo, offering a lively escape from the intensity of the tournament. 

By seamlessly blending fashion and sport, the immersive experience celebrates Lacoste’s latest sportswear launch and introduces its new female ambassador, Eva Lys. As a German tennis professional known for her powerful and competitive style of play, Lys is quickly rising to become a significant force in the sport, having been listed in the WTA Top 50 as of 2025. Off the court, she is known for her sharp sense of style, bringing a contemporary, fresh edge to Lacoste’s new line.

Lys is joined by fellow Lacoste ambassadors such as Novak Djokovic, Grigor Dimitrov, Daniil Medvedev, and Arthur Cazaux, who’ve come to honor this moment for the brand whilst enjoying the vibrant energy at Le Club Lacoste. In the unmistakable Lacoste style, the club serves as an elevated setting for ambassadors and fans to showcase the new chic sportswear and accessories in lagoon blue, crisp white, and bright coral, tying French allure to the tournament’s Australian color palette.

From the court to the river, Le Club Lacoste marks its exciting new collaboration with the German tennis star, revealing their new inspired line of effortlessly sophisticated sportswear during the Australian Open with a classy soirée. 

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