The FIFA World Cup is the highest anticipated sporting event of the year. Every 4 years, the men’s tournament is watched by billions of people, with 2022’s events amassing over 5B fans. In 2026, the World Cup lands in Los Angeles, and Italian fashion house Boggi Milano does too. Boggi has been made the official formalwear outfitter and licensee of the FIFA Men’s World Cup and the Women’s World Cup in 2027. 

Boggi’s contemporary approach to quality designs will appear on every member of FIFA’s workforce. During the Fall/Winter 2025 season, Boggi released their first ever womenswear collection, marking an important expansion for the brand. The partnership is going beyond formalwear to include accessories and total outfits, building out the women’s collections even more. In addition, a capsule collection dedicated to the World Cups comprised of refined garments, will be available in major international markets, in Boggi Milano stores and online.

“Dressing the protagonists of the (FIFA) organization and introducing a dedicated capsule collection allows us to express our vision of a contemporary, inclusive, and international style—bringing it to a global audience for the very first time.” remarked Claudio Zaccardi, President and Ceo at Boggi Milano. The partnership commenced at the Final Draw in Washington last week, and will extend until the Women’s World Cup in 2027 is complete. Boggi Milano’s campaign will unite fans of fashion and sport through garments, in-store activations and special initiatives to celebrate the most iconic moments of the tournaments.