Bang & Olufsen x Ferrari Collection

Adrenaline meets eardrums as these two worlds collide

Written by

Cassey Ayala

Photographed by

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Motorsport pioneers Ferrari and sound connoisseurs Bang & Olufsen are redefining the speed of sound in their freshly launched collaboration. The two have come together to design an array of headphones and speakers that celebrates both brands’ shared passion for poise, power, and precision. All tied together with a fearless hue of red, the collection introduces the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones and the portable speaker Beosound Explore. 

“We are very excited about this collaboration. There was a strong sense of history in the making as we came together to create it,” says Bang & Olufsen CEO Kristian Teär. “It goes all the way back to the start for B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang and Svend Olufsen, were visionaries, who redefined their industries by challenging the status quo. Their legacies ring down through the decades to push both brands to new heights to this day.” 

Together, the two brands have been illustrated as emblems of innovation for more than half a century. Stemming from Stuer, Denmark, Bang & Olufsen has victoriously sculpted the global sound and vision scene since 1925, while Ferrari has been mastering automotive craft from Maranello, Italy since 1947. Over 150 years of innovation between both brands have been tailored into this dominating collaboration. 

“The combination of best-in-class performance, graceful aesthetics and meticulous craftsmanship brought B&O and Ferrari together to create the collection. This is elevated by the unrivaled heritage of both brands, making this collaboration one to remember,” Teär expresses. 

Shaded in striking red, the Besosound 2 releases a 360-degree home audio experience that fills every corner of the space it sits in the heart of. Paired with a flexible design, the seamless looking speaker consists of active RoomSense and built-in proximity speakers. The aluminum build is lacquered to provide a high shine, enriching Ferrari’s signature color. 

The Beoplay H95 is Bang & Olufsen’s flagship headphone, providing best-in-class sound and innovation. Along with the incorporation of jet-black shades and laser-etched Bang & Olufsen and Ferrari’s Prancing Horse imprints, this invention includes adaptive noise cancellation and 39 hours of non-stop listening.

A fully dust and waterproof mechanism, the Beosound Explore is destined to be taken everywhere and anywhere. The speaker is designed with Ferrari’s laser-etched Prancing Horse and a striking black carabiner for any adventure. With up to 27 hours of playtime and a phenomenal color palette of red and black, the Beosound Explore lets you set the pace and go the distance. 

Beoplay EX, Bang & Olufsens most dominant wireless earphones, embodies active noise cancellation, unrivaled sound, and coexists with a wireless charging case that allows for up to 20 hours of listening. The right earbud exhibits an unmistakable black foiled Ferrari logo and is cut and polished to provide a mirror-like shine. 

The Ferrari and Bang & Olufsen collection is now obtainable online and at selected Bang & Olufsen and Ferrari stores. 

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Bang & Olufsen, Ferrari