Mulberry x Tokyo
Put on your dancing shoes, the British luxury brand Mulberry is launching a stream of Tokyo events with exclusive parties that will leave you dancing and celebrating their new collection all night long. Lykke Li’s outstanding live performance kicked off the #MULBERRYxTOKYO premiere last night. Fashion VIP’s gathered at Shibuya’s Case B to explore the immersive yet playful pub themed experience. Now open to the public, everyone can gain access to the elusive, eclectic beauty and dynamism of the Mulberry universe. With a wide range of crafts, Happy Hour, pub games, live gigs from special guests and product displays of the newly launched Iris family, this is one big party you won’t want to miss. The event runs until August 24th and is open from 11am to 9pm everyday.
Mulberry has also simultaneously launched a pop-up shop in Tokyo’s Shinjuku Isetan department store that will be live until August 27th. Hosting the global launch of the brand new, Iris bag, Mulberry’s take on an elevated everyday bag. The versatile, elegant and tailor-made bag will elevate the lives of the modern day woman. Along with the brand’s new men and women collections, the pop-up will feature an exclusive, limited-edition version of the Iris bag in a bespoke London Tartan print.