Gucci Goes Carbon Neutral

by Armine Gulyan

With a global phenomenon such as climate change at our doorstep, it is no longer a option to simply ignore the harmful effects we humans are having on our planet. In order to help reduce the threat of climate change, humanity as a whole will have to achieve carbon neutrality and reduce greenhouse gas emissions to zero by anywhere between 2050-2070. Among the corporations who are contributing to this phenomenon in high numbers is the fashion industry, as it is responsible for around 5% of all greenhouse gas emissions in the world. If we want to achieve any sort of success in the fight against climate change, these corporations have to take action soon rather than later. 

This is exactly what Gucci, one of the world’s leading luxury fashion brands, is actively doing. Gucci has announced that, in their efforts for combatting carbon emissions and implementing sustainable practices, the brand will now be entirely carbon neutral. 

Courtesy of Gucci

Courtesy of Gucci

The action is a part of Gucci’s 10-year sustainability strategy (2015-2025), which has helped develop sustainable goals for the company to pursue, such as reducing greenhouse gas emissions by 50%. They are working hard to set an important precedent for corporate accountability across their supply chains in their pursuit of reducing greenhouse gas emissions. 

“To address the need for urgent solutions, Gucci is setting an ambitious new precedent through our carbon neutral commitment. This is based on a clear strategy to ensure we account for all of our GHG emissions across our supply chain, act to first avoid, reduce and restore, and then offset the unavoidable emissions through important REDD+ projects,”  said Marco Bizzarri, President and CEO of Gucci. 

Courtesy of Gucci

Courtesy of Gucci

Perhaps the most important aspects of the brand’s actions towards sustainability are the four REDD+ projects they will be embarking on. REDD+ is a program that stands for “countries' efforts to  reduce emissions from deforestation and forest degradation, and foster conservation, sustainable management of forests, and enhancement of forest carbon stocks.” It was negotiated in 2005 under the United Nations Framework Convention on Climate Change (UNFCCC) with the purpose of working to combat climate change. Gucci’s REDD+ projects will span across Kenya, Peru, Indonesia, and Cambodia. 

Courtesy of Gucci

Courtesy of Gucci

The Alto Mayo REDD+ project in Peru will work to conserve the Alto Mayo Protected Forest, as well as generate 10.3m tones of Verified Emissions Reductions over 20 years. The Chyulu Hills REDD+ project in Kenya will protect approximately 410k hectares of the Chyulu Hills, as well as generate 18.5m tones of Verified Emissions Reductions over 30 years. The Rimba Raya REDD+ project in Indonesia will work with Rimba Raya’s initiative to protect High Conservation Value tropical lowland peat swamp forests, as well as generate 130m+ tonnes of Verified Emission Reductions over 30 years. The fourth project is the Southern Cardamom REDD+ project in Cambodia, which will help protect 445k hectares of tropical rainforest in the Indo Burma Biodiversity Hotspot, and will integrate conservation and sustainable development practices. 

Courtesy of Gucci

Courtesy of Gucci

Here’s to hoping other big fashion brands will be inspired by Gucci’s incredible undertaking, and will follow suit in the fight for sustainable practices.