by Cayla Rubin

Coach, the global design house of modern luxury goods, launched their fierce and fresh fall 2019 campaign. Creative director Stuart Vevers’ fashions a thought provoking narrative that is further fuelled by a cast of 21st Century Dreamers including Coach alums Michael B. Jordan and Kiko Mizuhara, along with fresh Coach faces Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer and new Coach ambassador Liu Wen. 

Shot by photographer Juergen Teller across historic New York City locations including the Lower East Side, Central Park, the Manhattan Ferry and the Brooklyn Bridge, the campaign emulates the irresistible feel of a New York autumn. The featured Fall bags, including the Tabby shoulder Bag, the Troupe tote and the Rivington backpack create a seamless juxtaposition against the aura of the city. 

Director Todd Tourso, a creative behind Beyonce’s films and iconic music videos played with the theme of infinite possibilities to create a series of mesmerizing videos to be realized throughout the season.

Photos courtesy of Coach