Photographed by Clare Gillen. Courtesy of Knorts.
A brand that makes style, comfort, and practicability a priority while making sure to evoke confidence, [Knorts](https://knorts.com) recently launched a new collection called, Scarlet Knorts. Color is the main factor of enhancing the garments’ attributes. Traditionally, Knorts has used the color blue which represents calmness, coolness, stability, and reliability, which are all components of confidence and is the signature color of their denim wear.
Knorts’ new capsule collection, Scarlet Knorts, incorporates the feelings associated with the color red. This collection aims to evoke strength, warmth, comfort, love, and power into the customers’ everyday life. Befitting to their aim, these characteristics can also support the feeling of confidence. There are future plans to create more color capsules to keep both the brand and wearers in an emotional equilibrium.
This launch is partially used to spread awareness about California fires with 10% of proceeds from the Scarlet Knorts collection being donated to fire aid services.
[Shop the new collection here](https://knorts.com/collections/scarlet-collection)
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