Due to the COVID-19 pandemic, many businesses have decided to take their products and services online, leading to a massive increase in the status of eCommerce. However, not all businesses were ready for this sudden shift, and instead of making profits, many have ended up spending more than they earned.
This is where the roles of digital strategists like Sam McGregor come on the scene. Before becoming the go-to for many women in eCommerce for their online marketing strategies, she worked as the VP of Customer Success in a SAAS company. According to her, her career has been thriving, but as the number of people asking for her guidance increased and their eCommerce business increased, she decided to take on a different purpose.
She thought that the best way to use her knowledge and years of experience working as a digital strategist is by helping other entrepreneurs. However, email marketing isn’t really big when it comes to generating revenue, and even more so if the businessperson doesn’t know how to use it effectively. As an expert in this field, Sam knows best how to help them use email marketing to their advantage.
In order to get the attention of potential consumers, the brand’s emails must be engaging. That way, the target audiences will be more interested in reading them and checking out the business. Sam can help her clients make engaging email campaigns to do precisely that. She also makes sure that the entrepreneurs won’t miss any email from their buyers. Above all, she makes the process fun and less stressful for her clients.
As a woman of color herself, Sam knows the struggles those in her demographic have in the entrepreneurial industry. In her first startup job, she was the only female executive. As a result, it was hard for Sam to voice her opinions when working with opinionated men. Building confidence and being courageous enough to face the criticisms were only among other issues she faced.
If there’s a particular demographic she wants to offer her services to, it will be to other women of color. Specifically, she helps those whose online businesses are in the beauty or fashion niche. While social media is known to be an excellent way to generate sales, email marketing also has a great potential to scale business.
For instance, with email marketing, businesses can reach out to their customers as often as necessary in an affordable way. It’s also a smart way to build long-lasting relationships and strengthen the loyalty of the consumers to the brands.
Sam can provide a strategy program for her clients, whether their business is in the launch, growth, mature, or declining stage. Since she’s also offering her services online, she works with entrepreneurs from all over the globe. Sam states that she has also received a lot of positive feedback from her clients personally and on Instagram.
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