The right branding techniques can make all the difference when building a venture. Promoting the values and increasing the visibility of a powerful personal brand can give your career, business, or organization a much-needed boost by providing a face to a name and giving your audience someone they can trust. The COVID-19 pandemic changed our world, and with that, it increased the use of digital channels to connect. Ron Earley has been monitoring this since the beginning, and here, he shares four ways to establish a personal brand in the post-pandemic world.
[Ron Earley](https://instagram.com/salesgod) is a social media influencer that builds personal brands. "Personal branding is all about being true to yourself and committed to your mission," says Earley. "Your personal brand should be real and useful to your audience, and it should make an impact."
**1\. Optimize your online presence.**
When regulations swept the world restricting in-person interactions and our normal day-to-day operations, everything quickly went digital. "The online explosion that happened during COVID-19 is here to stay," states Ron Earley. "Social media usage is on the rise, and people want access to products and information from the comfort of their homes. Launch a user-friendly website and refine your content if you want results."
**2\. Prioritize customer experience.**
"Whether you are selling content-based information or tangible products, the user experience is all about access," explains Earley. "Give your audience the best experience possible, and they will come back for more. In a post-pandemic world, delivering optimal digital experiences will set your brand apart."
**3\. Be clear on your values.**
The pandemic was an extremely challenging time, and it made people rethink the values they stand for. Ron Earley believes this translates to personal branding as well, as audiences prefer brands that stand behind a positive cause or value. "Don't be afraid to stand for something," says Earley. "People are looking for strong voices in this world representing the power of the future."
**4\. Engage actively.**
"People tend to follow those who engage with them. So, you cannot simply talk at your audience and expect to succeed," explains Ron Earley. "It's a two-way conversation, and in the post-pandemic world, audiences expect to be listened to. Listening to your customers also gives you credibility when it comes to thought-leadership and expertise."
Ron Earley aspires to teach others the value of presence combined with knowledge. "People gravitate towards brands that make them feel seen and heard," he explains. "Providing value means not only knowing what to say but also how to say it and why. A powerful personal brand is deeply rooted in authenticity."
He believes that your brand is the strongest asset you have in the post-pandemic world, and hopes to take a unique stance on building and scaling it.
