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music
ZHU / Flaunt Premiere / Unleashes “Risky Business” Video

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Risky Business\_FLAUNT.jpg ![Risky Business_FLAUNT.jpg](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1599774766136-SPSEXWNHGU8P6CB0KLNZ/Risky+Business_FLAUNT.jpg) Electronic artist, [ZHU](https://www.instagram.com/zhu/?hl=en), is a creative force and an effortlessly cool tastemaker. Raised in the Bay Area and playing piano at a young age, the GRAMMY-nominated artist has since emerged from the underground to the mainstream, creating high-quality, feel-good records for his growing fanbase. In addition to selling out shows and shutting down stages all across the world, the DJ and producer has a huge passion for fashion, putting on fashion-forward merch that’s essential to his brand. Following a string of recent collaborations with [Tinashe](https://zhu.lnk.to/Only), [Bob Moses](https://www.youtube.com/watch?v=cRSqM-67EiE), and Astralwerks labelmate [Kito](https://kito.lnk.to/Follow), ZHU returns to unleash the official music video for “Risky Business,” premiered exclusively on Flaunt. The premise of the visual is unseen and uncovered footage from a top-secret behavioral experiment. Aligning with ZHU’s whole image, it’s mysterious and raises curiosity in every sense. ZHU told Flaunt the inspiration came for the video after he had gotten back from the last show he would play for the year. “A month later, there were no shows. Two months later, no one left their homes. We had to take a risk. The feeling of making the video is the feeling of the song,” he said. To coincide with the release, ZHU is dropping exclusive Risky Evidence bag merch, giving fans a surprise by not unveiling the items contained inside each bag. ZHU’s new merchandise collection, inspired by the video, will be available on his [website](https://zhumerch.com/collections/risky) for a limited time.
Risky Business\_FLAUNT.jpg ![Risky Business_FLAUNT.jpg](https://images.squarespace-cdn.com/content/v1/56c346b607eaa09d9189a870/1599774766136-SPSEXWNHGU8P6CB0KLNZ/Risky+Business_FLAUNT.jpg) Electronic artist, [ZHU](https://www.instagram.com/zhu/?hl=en), is a creative force and an effortlessly cool tastemaker. Raised in the Bay Area and playing piano at a young age, the GRAMMY-nominated artist has since emerged from the underground to the mainstream, creating high-quality, feel-good records for his growing fanbase. In addition to selling out shows and shutting down stages all across the world, the DJ and producer has a huge passion for fashion, putting on fashion-forward merch that’s essential to his brand. Following a string of recent collaborations with [Tinashe](https://zhu.lnk.to/Only), [Bob Moses](https://www.youtube.com/watch?v=cRSqM-67EiE), and Astralwerks labelmate [Kito](https://kito.lnk.to/Follow), ZHU returns to unleash the official music video for “Risky Business,” premiered exclusively on Flaunt. The premise of the visual is unseen and uncovered footage from a top-secret behavioral experiment. Aligning with ZHU’s whole image, it’s mysterious and raises curiosity in every sense. ZHU told Flaunt the inspiration came for the video after he had gotten back from the last show he would play for the year. “A month later, there were no shows. Two months later, no one left their homes. We had to take a risk. The feeling of making the video is the feeling of the song,” he said. To coincide with the release, ZHU is dropping exclusive Risky Evidence bag merch, giving fans a surprise by not unveiling the items contained inside each bag. ZHU’s new merchandise collection, inspired by the video, will be available on his [website](https://zhumerch.com/collections/risky) for a limited time.