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fashion
LOOKS AND LOOKBOOKS FROM Y/PROJECT’S FW16 COLLECTION

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_Part of our emerging designer feature from the Oh La La Land Issue_ -------------------------------------------------------------------- Launching in 2010 as a French menswear brand, Y/Project shifted direction when it placed Belgian Glenn Martens at its creative helm in 2013. The Parisian-based Martens who has spearheaded an additional womenswear line for the label, cut his teeth as a junior designer for Jean Paul Gaultier, and was short-listed for the 2016 LVMH prize. He is driving the brand in a new direction, with fully 50% of their ready-to-wear options being unisex, and the rest falling between being exclusively men’s or women’s. **What first attracted you to design?** The fact that I didn’t know a thing about it. When I started at the Antwerp Academy I had no clue who Margiela or Galliano was. I’m quite curious and persistent **What is your definition of style?** I feel it’s all about attitude. You need to own any situation you’re in, regardless of what you’re wearing. **Can you describe yourself in four words?** I can give one. I’m very dual. It’s quite exhausting. **Describe the woman you design your clothes for?** At our showroom you’ll find the nylon bomber next to a Harris tweed blazer, next to a bustier dress, next to a bleached denim trouser, next to a satin blouse, next to a leather body-suit… I see my grandmother, my boss, my childhood friend and the club-kid I bumped into at a rave last weekend wearing Y/Project. I love it. There’s a place for everybody.
_Part of our emerging designer feature from the Oh La La Land Issue_ -------------------------------------------------------------------- Launching in 2010 as a French menswear brand, Y/Project shifted direction when it placed Belgian Glenn Martens at its creative helm in 2013. The Parisian-based Martens who has spearheaded an additional womenswear line for the label, cut his teeth as a junior designer for Jean Paul Gaultier, and was short-listed for the 2016 LVMH prize. He is driving the brand in a new direction, with fully 50% of their ready-to-wear options being unisex, and the rest falling between being exclusively men’s or women’s. **What first attracted you to design?** The fact that I didn’t know a thing about it. When I started at the Antwerp Academy I had no clue who Margiela or Galliano was. I’m quite curious and persistent **What is your definition of style?** I feel it’s all about attitude. You need to own any situation you’re in, regardless of what you’re wearing. **Can you describe yourself in four words?** I can give one. I’m very dual. It’s quite exhausting. **Describe the woman you design your clothes for?** At our showroom you’ll find the nylon bomber next to a Harris tweed blazer, next to a bustier dress, next to a bleached denim trouser, next to a satin blouse, next to a leather body-suit… I see my grandmother, my boss, my childhood friend and the club-kid I bumped into at a rave last weekend wearing Y/Project. I love it. There’s a place for everybody.