The vision behind [Hybe](https://hybe.com/) was to provide an alternative to existing online retailers. Its inception unexpectedly concurred with the ascension of gamified shopping, which gave the company a competitive edge during its early days. Now, it has become an international company with contractors all over the world, having served over 1.5 million verified users.
Hybe is a unique platform for online shopping as, aside from selling [mystery boxes](https://hybe.com/blog/the-evolution-of-mystery-boxes), it allows shoppers to set their preferences on what they’d like to receive. Each user is quizzed on their shopping preferences, providing them with a range of mystery boxes that are most suited to them. Likewise, they’re given a chance to receive luxury items from a variety of brands that match what they want to own.
Luxury fashion products are the main offerings of Hybe, and they want to make these normally-pricey goods more accessible to the masses. They adopted mystery boxes and filled them with designer products and other high-end items to entice shoppers. Through this genius idea, Hybe is allowing their shoppers to acquire quality and authentic items for a fraction of their regular retail price.
With the massive success of mystery box shopping, Hybe puts itself in an excellent position to rise higher in the online shopping industry. Although some companies have a reputation that sets the wider industry in a bad light, brands like Hybe continue to assure the safety of their methods. Since the company’s beginning, they have allowed users to independently verify the outcome of their unboxing.
Other mystery box platforms are known for low confidence among shoppers, and for this reason, Hybe felt the need to make a difference. Aside from emphasizing transparency and fairness as the basis of shopping on their platform, they have also focused on their Value Guarantee system. Through this, they are able to assure their shoppers that the lowest-value product inside any box always matches or exceeds the price of the box itself.
Hybe also boasts its strong visual identity and brand voice, which they consider vital to stand out among competitors. In 2020, they made a major revamp of their storefront, offering shoppers a smoother, more sophisticated user interface. Furthermore, their notable collaborations with some major social media influencers have strengthened their presence on [Twitter](https://twitter.com/hybecom), [Instagram](https://www.instagram.com/hybecom/), [and Facebook](https://www.facebook.com/hybecom).
Hybe has sold over 6 million mystery boxes globally since 2018, and this figure is expected to double by 2022. Consequently, they have carved out a strong position in the mystery box sector, providing world-class items in their boxes that keep shoppers coming back for more. They also provide solid support teams, comprehensive guides to mystery box shopping, and FAQs on their website.
Ensuring every member has an exciting and empowering shopping experience is Hybe’s main goal, and this vision keeps the team innovative. Adapting to the demands of their customers is something every company should prioritize, and this is exactly what the Hybe team will continue to do. Sign up on [Hybe](https://hybe.com/) now to get a mystery box for free!
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