ContraBrand agency founders Sean Taylor and Korey Barkley specialize in building artists from the ground up using innovative campaign management, digital marketing, and social media management. The ContraBrand's ultimate aim is to open doors for music artists' creative talent, helping them to develop their brand recognition, grow their fan base, and monetize their talent.
The ContraBrand founder and a passionate music lover, Sean Taylor, is a former tech-industry expert with extensive experience in technology, music, marketing, and promotion. While explaining how the ContraBrand pushes the boundaries by intelligent and revolutionary strategies, Taylor said: "Our highly respected and experienced team of formidable music entrepreneurs plays a significant role in helping new artists achieve some of the highest accolades on a global level and build an overall sustainable career." Founder Jacorey Barkley further added that: "We've combined our experiences of creative brains, digital storytellers, avid social scrollers and music lovers to build a winning full-funnel marketing strategies and formulas and accomplish cultural influence and massive reach."
Besides, ContraBrand marketing agency works with artists from all music genres - from independent talents to individuals with major label deals. As the agency continues to grow, Taylor and Barkley strive to increase the number of artists they collaborate with, helping them build successful careers. According to Barkley, the modern-day music industry is very protective of its secrets. For this reason, the ContraBrand agency first began democratizing access to marketing information and strategies through their YouTube channel, the BRANDMAN NETWORK, which allowed them to create a full-length process to music promotion strategy.
Applause and appreciative shouts used to be the barometer for an artist's live performance, but today's music industry is expanded to include revolutionized virtual world. One of the most significant ContraBrand accomplishments so far is that it played a vital role in creating the Tick-Tock strategy for the number 1 song in the world, "Mood by 24kgoldn". The agency ethos is that each talented music artist should get an opportunity to become famous and loved by music fans and grow in the digital world, and at the same time monetize the virtual social media presence through such media platforms as YouTube Channel, Instagram, or Facebook Page.
