**Benny Nasanov on the Future of Custom Jewelry**
The custom jewelry industry is one of the few sectors set for a glittering future. It's a dynamic industry growing at a fast rate. Recent years have seen a surge in demand for custom jewelry as everyone is seeking to make a fashion statement or acquire that piece of treasure they have been dreaming of owning. Custom Jewelry is a fast-paced environment; the sector is witnessing consequential behavior change by both the jewelers and their clients.
[Benny Nisanov](https://www.instagram.com/bennydajeweler/) is a successful high-end jeweler and is taking the New York jewelry industry by storm. Having been in the industry for less than five years, ‘benny da jeweler’, as he is popularly known, has already established himself in the jewelry industry. He runs a store in the Diamond District which is a great location, and it has been branded as the go-to store for various celebrities' high-end diamond shopping. He has worked with several celebrities, such as Lil Tjay, French Montana, Mary J. Blige, Casanova, Diddy, and Pop Smoke.
His unique approach and designs make him stand out in the industry. He has crafted his art to meet the current market demand. Celebrities can't seem to get enough of Benny's designs as his current schedule is fully booked. Having learned from the best, his father who was in the business for 20 years, Benny is constantly working on improving his craft to move with the industry's changes. Presently he is known for his sleek, trendy, but timeless pieces.
Benny foresees the following future trends for custom jewelry:
* **Heightened social media marketing**
There has never been a time that social media has been as important to brands as it is now. Most jewelry brands are rushing to develop a social media presence that resonates with their clients. You can never underestimate the value and power of personalized social media content for the current generation of millennials. Social media offers are more effective and impactful; brand awareness campaigns target a specific audience.
* **Entry of fashion brands**
Custom jewelry has become common among fashion icons and is catching the attention of big fashion houses. It's a fast-paced environment, and fashion brands seek to capitalize on the rising demand. The lack of experience in custom jewelry may not be a big issue as the popular fashion houses can quickly compensate for that deficiency with the power the current fashion brands have.
* **Increased competition**
The business community continues to reactivate its position after the Covid 19 pandemic, and so is the jewelry business. Benny expects increased competition as every jeweler will improve their craft to capture the few existing clients. The competition will range from acquiring new clients to the type of designs released in the market. This will lead to improved creativity and innovation, giving clients new and more trendy designs.
* **Increased market uptake**
The post-Covid period is going to witness a surge in demand for custom jewelry. The majority of the jewelry enthusiasts seem to have found a new love for custom pieces moving away from the trendy time-limited pieces. The change in taste can be accredited to the desire to be unique and stand out in a crowd. Custom jewelry is expensive but it has proven to offer value for your money.
Follow Benny on his [Instagram account](https://www.instagram.com/bennydajeweler/).
image courtesy https://www.instagram.com/bennydajeweler/
