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Yoshiki x Nara | A Balanced Wine Collaboration

Where Rock n’ Roll, Fashion, Wine and Contemporary Art Meet

Written by

Brynn Shaffer

Photographed by

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Two of Japan’s most influential artists have teamed up to launch Y by Yoshiki x Yoshitomo Nara Collaboration Wine, a tasteful new beverage offering under legendary composer and rockstar Yoshiki’s namesake wine company, Y by Yoshiki. Yoshiki, the ultimate formulator of the collaboration, and contemporary artist Yoshitomo Nara, behind the meticulous design of each label and tiny bottle cap, paired up to unveil a series of thoughtfully illustrated bottles that fuse together fine wine and musical artistry, set to release in February next year.

Based in Napa Valley, Yoshiki first opened his wine business in 2009 alongside fourth-generation Napa Valley winemaker Rob Mondavi Jr. With a focus on balance and harmony, similar to that of Yoshiki’s own classical music sounds, Y by Yoshiki has consistently received global critical acclaim, even earning the nickname “phantom wine” in Japan. The union with Nara manifests itself as the first major collaboration for Y by Yoshiki—born out of a personal connection between the two artists and genuine appreciation for one another’s shared values.

“When I first met Nara, I never dreamed we would collaborate on this scale,” Yoshiki says on his partnership with Nara. “To create something together with an artist I deeply respect feels like a dream come true. I’m convinced this will become one of the most important projects of my career.” Nara adds, “I’ve admired Yoshiki’s extraordinary success in music for years, but what struck me most when we met was his honesty and authenticity...The idea that my artwork would appear on his label made me incredibly excited, and ultimately led me to join this project.”

The news of the collaboration comes not long after both Yoshiki and Nara were named on this year’s prized TIME Magazine’s 100 Most Influential People in the World—signifying the first time two Japanese artists made the cut. Available in three different grape variations—a cabernet sauvignon, a pinot noir and a chardonnay—Y by Yoshiki x Yoshitomo Nara Collaboration Wine melds the worlds of rock n’ roll, fashion, high art and fine wine—making each beautiful bottle a truly coveted collector’s item.

In addition to the partnership, Yoshiki also announced the launch of his new Y by Yoshiki Members Club, an exclusive subscription-based app boasting access to newsletters, online content and regular deliveries of Y by Yoshiki wines. Available in two tiers, the “smart casual club” and the more-encompassing “masterpiece club,” the membership is designed to meet the rising demand of his Y by Yoshiki wines and make them more accessible to both fans and art collectors. The app will launch in Japan on Sept. 30 with pre-registration available now.

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Yoshiki, Yoshitomo Nara, Y by Yoshiki, Wine, Art, Brynn Shaffer
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