Oh, the modern holiday calculus. Once upon a time, December indulgence arrived without qualifiers—no macronutrients, no mood boards, no need to justify pleasure. Now, pleasure is negotiated. Counted. Fortified with protein. Our epoch is obsessed with optimization, where even joy is expected to pull its weight. Enter Khloud, Khloé Kardashian’s better-for-you snack brand, closing out the year with its first new flavor since its inception and a holiday collaboration that understands the delicate equation at hand: Kendall Jenner, 818 Tequila, and cinnamon, calibrated just so.

The moment unfolds as A Very Cinnamon Special, a fashion-tinged short film that borrows from the anatomy of ’90s holiday hosting specials—back when celebrities welcomed us into their living rooms and told us what they were serving, unapologetically. Here, that ritual is updated for the protein era, complete with sisterly banter and cinnamon-sweet nostalgia. It is leisure, reimagined as something to be balanced rather than abandoned.

At the center of it all is Khloud’s Cinnamon Roll Protein Popcorn, arriving at peak protein fixation—a 2025 defined by powders tucked into handbags and desserts that have, by the good graces of food scientists everywhere, become functional fuel. The flavor blends nostalgic cinnamon sweetness with a hint of sea salt and Khloud’s proprietary Khloud Dust, delivering seven grams of protein per serving and the reassurance that indulgence can still count for something. Because what is life about, really, if not finding the precarious balance between tequila and protein intake?

Naturally, the sisters have bestowed a cocktail upon us. The Cinna Swirl—co-created with 818—appears as the festive counterweight, cinnamon-forward and celebratory, designed for toasts with your literal and figurative sisters. Limited-edition holiday tins round out the moment, packed for friends and family and destined for well-lit kitchens and familiar faces online. See below, the Cinna Swirl recipe—best enjoyed without overthinking it!

Ingredients

- 1.5 OZ Cinnamon-infused 818 Tequila Reposado

- 1 OZ Fresh lemon juice

- 0.5 OZ Maple Syrup

- 1 Egg white (1 oz egg white liquid)

- Royal Icing and Cinnamon Sugar (for rim)

To make the Cinnamon-Infused Reposado‍

- Pour 1 cup of 818 Reposado into an airtight container with 4 cinnamon sticks.

- Let sit at room temperature, shaking occasionally, for 4 hours.

- Strain out the cinnamon stick.

To make the cocktail:

- Gently pipe the rim of an upside down rocks glass with a royal icing. Sprinkle cinnamon sugar over the iced rim until covered. Let sit, upside down, in the freezer until ready to drink

- Combine all cocktail ingredients in a shaker and dry shake vigorously.

- Add ice and shake until the shaker tin is frosty.

- Fill the prepared rocks glass with a large ice cube.

- Strain the cocktail into the glass and garnish with a cinnamon stick!