True Religion kicked off the start of festival season with the exclusive “Buddhafest: Before the Desert” gifting suite in Bel Air, California, as a sweet send-off to the first weekend of Coachella. A party filled with industry creators, online influencers, craftsmen, and devotees gathered for a preview of True Religion’s new spring collection as an augmentation of their place in fashion and culture, before heading off into the desert. 

As a part of their Spring 2026 “MAKE IT TRUE” campaign, True Religion featured pieces from their new Volume 2: TRUE PURPOSE collection, which encompasses a festival aesthetic while highlighting bolder silhouettes that illuminate self-expression. 

The incorporation of worn and torn denim and animal print reinforces a rugged Americana style for the brand. Bags, jewelry, footwear, sunglasses, signature scents, and of course, statement fashionwear were draped on display at the party to be showcased, styled, and gifted to guests. Statement pieces featured relaxed boxy tees, festival outerwear, and True Religion’s signature denim, allowing guests to gussy up and pose for the camera in their gear. 

Sponsored brands such as Genius, Culture Water, Prolific Tattoo, and ORLY Nails, were featured at the event, adding to the festival-like soirée and creating an engaging and immersive experience for attendees. Prolific Tattoo arrived with an array of flashes and prints to choose from including the True Religion logo, giving guests the opportunity to get inked during the party as a memory of the night.

Resting on the verge of Coachella weekend, manicures were given by ORLY Nails, who came prepared with spring-colored polishes for the warm season. Notable attendees included The Combs Twins, Kyle Massey, Dreezy, DJ Trauma, DJ RoseGawd, Azzy Milan, Keith Carlos, Molly, and Shaqir O’Neal, who enjoyed the various festivities offered at the event.

True Religion’s tributes to the festival world do not stop short of this weekend. This upcoming May, the brand will be an official sponsor of Rolling Loud Music Festival, the world’s largest hip-hop festival, held this year in Orlando, Florida. Available at the festival’s main merchandise tent will be an exclusive custom merchandise capsule, displaying the brand and the festival’s bold and daring ethos.