The holidays offer a time for reflection and appreciation; cultivated warmth amongst the inevitable cold. A period where stagnance is both acceptable and encouraged, the world shuts down for a while. But while the masses tuck away, awaiting the new year, Ralph Lauren is staying awake to bring a unique holiday experience to Los Angeles.

Celebrating the maison’s ubiquitous influence across generations, akin to the communal spirit of the holiday season, this immersive installation—located at 8495 Melrose Avenue in West Hollywood—invites families to experience the spirit of Ralph Lauren amongst a platter of activities that combine luxury and holiday charm for all ages.

From 11 a.m. to 7 p.m. on December 6th and 7th, luxury fashion is no longer an item of exclusivity or prestige, but a means of unity and camaraderie in a time where such qualities are valued most. Amidst sparkling snowflakes (or palm trees) and a vintage Ralph Lauren sweater, we can rest alas.