Prada | New Galleria Campaign Starring Scarlett Johansson

Elevated Elegance Through Gold Studs, Rosebuds and Anemones

Written by

Nick Hsu

Photographed by

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Styled by

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In a move that seamlessly blends the epitome of craftsmanship with the ineffable charm of Scarlett Johansson, Prada unveils its latest creation—the limited edition Galleria Handbag. This exquisite piece serves not only as a tribute to the techniques and craftsmanship that define Prada's legacy but also as an ode to Johansson's unparalleled talent and presence, both on and off the screen. Adorned with micro-studs, meticulously hand-crafted florals, and enveloped in the soft embrace of grain calfskin leather, new Galleria redefines elegance. It effortlessly bridges the gap between office sophistication and the liberating spirit of streetwear.

This handbag, as captured in the candid moments of Johansson's life in New York—post-studio musings and wanderings—becomes more than an accessory. It carries the rhythm of life itself. The dynamic play of light on the studs, the gentle sway of the flowers, breathe life into the leather, making every moment and movement a fresh revelation. Prada, through this exquisite edition, captures not just the aesthetic of the moment but the very essence of motion, of life lived fully and with style.

The unique and special iteration of Prada Galleria is now available on PRADA.com.

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Fashion, Prada, Prada Galleria, Scarlett Johansson, Nick Hsu