In his lifetime, Manfred Thierry Mugler was a frequent customer of Nasty Pig. “He was a mentor and our muse and remains so in his death,” explains Nasty Pig’s CEO David Lauterstein. In 1994, Lauterstein, along with his husband and Nasty Pig Creative Director Frederick Kearney, co-founded the downtown NYC fashion brand best known for launching the first jock specifically tailored for queer men.
Nearing its 30-year anniversary, Nasty Pig continues to draw inspiration from Mugler, as well as Jean Paul Gaultier, Rick Owens, and the art of Tom of Finland and Bill "The Hun" Schmeling. The streets of New York City, where Nasty Pig is headquartered, is a source of influence, too, as are classic gay porn magazines like Honcho.
The biggest misperception about Nasty Pig is that it is solely an underwear company. While underwear is an important part of its line, the brand has been producing a full line of sportswear since it opened its doors in 1994.
The Nasty Pig Union Suit is a must for every man. Its trademark snap closure design goes from the chest all the way down and under the crotch to the top of the rear, making a man's derriere look better than any other union suit on the market. Also of note is the brand’s limited-edition motorcycle inspired jacket made of wool and leather. The construction is impeccable and the look is pure couture, but good luck getting your hands on one! The jackets are as elusive as the Hermes Kelly bag.
“We don’t do fast fashion at Nasty Pig,” Lauterstein confirms. “Disposable clothing ends up in a landfill, and we hope the fashion industry takes conservation as seriously as we do.”
Versatility is also a key component to the brand. “We specialize in menswear but we have customers who identify in all number of ways,” Lauterstein continues. “In every one of our customers, there is a confident sexy human. Our job is to bring that out. There is something so powerful about putting a customer in something we have made and watching their eyes light up as they look in the mirror. There’s this sense of “Is that really me?”
Our response is, “Oh yes…that’s you!”