Nahmias | Hollywood’s Fashion Favorite

Doni Nahmias’ California cool label

Written by

Rhiyen Sharp

Photographed by

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Styled by

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Doni Nahmias’ namesake label, Nahmias, has been steadily gaining the admiration of Hollywood's leading stars for years now. The designer, whose journey from the laid-back beaches of Summerland, California, to the fast-moving Los Angeles, is a modern-day tale of passion and perseverance.

A self-taught designer, Doni Nahmias began by crafting DIY fashion pieces in his small-town home while he was still in high school, then moving to LA quickly after graduation to pursue his dreams. At first, Nahmias began working in LA as a server and bartender at the Chateau Marmont and the Four Seasons, spending each paycheck investing in his clothing brand. 

Nahmias has become synonymous with a style that effortlessly marries luxury with the casual ease of California living. This unique blend has not gone unnoticed, with celebrities like Justin and Hailey Bieber, J Balvin, Future, and Jack Harlow often seen donning Nahmias' creations. 

Bieber's most recent appearances, often accompanied by an iced coffee and clad in head-to-toe Nahmias, from baggy jeans to hoodies to trucker hats, have become a signature endorsement for the brand's relaxed yet fashionable ethos. Doni’s designs reflect a rich tapestry of influences - from the skate and surf cultures of his coastal upbringing to the understated luxury that defines modern menswear.

The appeal of Nahmias extends far beyond its celebrity clientele. The brand is strategically carving its niche in the luxury fashion market by working with athletes whose values mirror those of Nahmias: excellence, authenticity, and a no-compromise attitude toward quality. From Lewis Hamilton, to Kyle Kuzma to Lebron James - the brand's alignment with top athletes is not just boosting its visibility but also cementing its position in the luxury fashion world.

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Despite the star-studded associations and growing acclaim, Nahmias remains grounded in its founder's vision. Doni’s journey from the small town of Summerland, California to the global fashion stage wasn't without its challenges. There were moments of doubt, years of persistence, and a relentless belief in his dream. Nahmias’ rise is a testament to the power of authenticity in a world often dominated by fleeting trends.

Today, Nahmias is a reflection of a journey, an ethos, and a dream realized. It stands at the intersection of luxury and streetwear, effortlessly blending the two into a distinctive style that's capturing the imagination of not just celebrities and athletes, but anyone who values quality and understated luxury in their fashion choices.

Nahmias is a brand that invites you not just to wear its pieces but to be part of a story that's still being written - a story of dreams, determination, and the undeniable allure of California cool.

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