Maje | Reinventing Athleisure With New Sporty Capsule

Featuring Olympic Medalist Élodie Clouvel in The Latest Campaign

Written by

Mariam Bagdady

Photographed by

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Reimagining what it means to be active, French brand and cult favorite Maje introduces their latest collection– combining urban elegance with a fine touch of athletic flair. Known for developing ready-to-wear clothing, hand-made for the contemporary woman, Maje’s Sporty Capsule entwines luxe fashion with the lively trends of everyday athleisure– reinventing fashion technicality within the definitive boundaries of active chic. 

Featuring a wide array of patterns and fine materials that embrace the athletic wardrobe so intricately, the collection includes stripped joggers, light satin shorts, and a cotton rugby polo dress adorned with the finest detailing of rhinestones. There is an embodiment of the French pentathlete in the capsule, one so prominent its leading campaign features renowned pentathlete Élodie Clouvel whose style will now be present both off and on the Parisian Olympic field. Maje appreciates the active woman with this new collection, all while not sacrificing luxury in the process. The capsule will be available on the Maje website and in stores starting July 2nd.

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Maje, Élodie Clouvel, Sports, Fashion, Mariam Bagdady