Loro Piana | SS24 Men's and Women's Collections

Inspired by the brand's connection to Japan.

Written by

Chloe Cussen

Photographed by

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Styled by

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Embodying simplicity, Loro Piana’s Spring Summer 2024 Collections, released in Milan on September 22, features captivating and adaptable pieces. Loro Piana’s new men’s and women’s collections delve into the brand’s connection with Japan and their shared appreciation for refined aesthetics, craftsmanship, and timeless fashion. The collections feature classic Japanese-inspired avant-garde silhouettes reimagined in modern structures. Alongside this, unstructured kimonos in premium fabrics combine ancient production methods with contemporary techniques.

To celebrate the melding of cultures and forge a distinct connection with Milan, Loro Piana has planned various engagements throughout Milan Fashion Week. The brand will be transforming the kiosk at Via dei Giardini into a Japanese bakery adorned with Japanese architectural designs. The bakery features wagashi kasutera (カステラ), a honey and matcha treat. The sweets will be presented in small boxes wrapped in furoshiki, a traditional and eco-friendly Japanese art of wrapping gifts. To honor the sustainability and style of this tradition, the cloth used here is Loro Piana fabric which can be repurposed as scarves.

The men’s collection features gentle silhouettes that radiate an aura of serenity and elegance. Coats without collars gracefully wrap around the body while denim and workwear-inspired pieces offer practicality. Blazers and pants have a broader fit alongside snug quilted jackets and overshirts. The use of Bermuda shorts and new prints also presents a unique sense of comfort.

The collection elevates everyday denim and suiting through the use of rich textures and dark shades of Bamboo. Timeless shades such as Deep Blue, Melange Gray, and Navy Blue are paired with softer colors such as Nougat, Liquorice Stick, Tapioca, and Sencha Green. These colors are enhanced through the use of fabrics like cashmere, linen, denim, and cotton. Alongside the clothing, the brand offers accessories including tennis shoes, robust loafers, and slippers, as well as small leather goods crafted in premium black leather.

Inspired by iconic Japanese attire, the women’s collection features cashmere and quilted silk coats with delicate stand-up collars, collarless jackets with ties in the front, round pants, kimono-inspired outerwear, and printed dresses. Through precise tailoring, the clothing is elongated and neat. Many pieces embrace the Japanese concept of ‘ma,’ which describes the space between the body and the clothing, as the designs feature generous fits.

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Loro Piana, Milan Fashion Week, Japan