There is a certain charm to the beach that cannot be beat. The smell of the salty air, the crashing of the waves, and the shuffling of the sand all have a special allure that pulls people like the low tide. Le Club Lacoste harnessed this charm and teamed up with the Miami Beach Edition Hotel to host a two-week coastal experience for the 2026 Miami Open presented by Itaú. Situated at the waterfront in beautiful Mid-Beach, the Miami Beach Edition Hotel provided a luxurious beachside property perfect for the occasion.

The campaign was ushered in with a seaside celebration earlier this week, featuring a deep-green tennis court smack in the middle of the golden sands of the hotel’s iconic private beach. Neighboring the court and the glistening Atlantic Ocean were cabanas, lounge chairs, and umbrellas in Lacoste’s iconic colors.

Team Lacoste showed out in full force. Venus Williams, Daniil Medvedev, Grigor Dimitrov, Eva Lys, and Arthur Fils graced the sands and even stepped on the court for a couple of rallies. Joining them were members of the greater Lacoste squad, including Caleb McLaughlin, Bach Buquen, and Ollie Muhl. Along with the hardwood court in Lacoste’s signature green and the beach attractions, the stars enjoyed tunes from DJ Pat while sipping founder René Lacoste’s signature cocktail, ”Le Chose,” and snacking on bar bites.

The Lacoste team and their friends were not the only ones to enjoy the elegant charm of the Le Club Lacoste attraction. For the next two weeks, the installation will be available for public enjoyment at the Miami Beach Edition Hotel. \