Italian intimates and lingerie brand, Intimissimi, brought a touch of their effortless romance to the West Coast this April with their “On Cloud Nine” Los Angeles takeover, celebrating the launch of their new Ultralight Cotton collection. The multi-day celebration has thus far included an intimate seaside dinner in Malibu, joined by familiar faces—Quenlin Blackwell, Olivia Jade, Summer McKeen—and is set to continue this weekend with a public-facing pop-up event at their Abbot Kinney boutique in Santa Monica.

The festivities began with an exclusive dinner at Little Beach House Malibu, overlooking the Golden State’s coastline. The brand treated their guests, including Aisha Mian, Larsen Thompson, and Uche Moxam, to a beachy cocktail hour, curated dinner, and live music by Amrit Tietz. Both events feature calm, creative expression through activities like miniature self-portraits and personalized embroidery.

As for the pop-up over the course of Saturday and Sunday, Angelenos can experience the intimate relationship between body and fabric, so markedly defined by the Italian design and comfortable classics that Intimissimi has to offer. Featuring crafts, Pressed Juicery beverages, and more beach-themed photobooths, this multi-day activation is bound to embody a kind of dolce far niente—a sense of ease, comfort, and lightness that mirrors the barely-there feel of Intimissimi’s Ultralight Cotton.

The new Ultralight Cotton Collection features signature standalone pieces, like the Ultralight Cotton Top, the Bateau Neck Top, and the Tank Bodysuit, fit for styling on the go. The line also features five bras in three different colors—the Amalia, the Bellissima, the Sofia, the Marcia, and the Tiziana. Very Italian, right? Built for comfort, these bras offer variations of padding, cotton-lined underwire, and cupping for the support you choose.

The line wouldn’t be complete without panties, which is why Intimissimi has created three styles of flat seam, mid-rise underwear: full coverage Cotton Panties, the Brazilian, and the String Thong (depending on how cheeky you want to be).

If the week’s events are any indication, Intimissimi isn’t just selling basics—they’re selling a feeling. And in a city that thrives on movement, the elevated style and airy composition of Intimissimi’s Ultralight Cotton collection are bound to make you feel like you’re on cloud nine.