Hennessy has announced a new collaboration with renowned British Artistic Director Kim Jones. A fusion of craftsmanship and savoir-faire in cognac and couture, the project brings together Hennessy X.O’s 150-year heritage with Kim Jones’ creative vision. The collaboration features an X.O Masterpiece decanter, a limited-edition bottle, and in a first for Hennessy, a sneaker.
Utilizing 3D printing technology, Kim Jones creates “a piece of bespoke couture for a bottle.” Finished by hand, the titanium casing creates an architectural cocoon for the refined cognac. On how technology influenced the design, Jones shares, “In this particularly, it influenced it a lot, because I was working with titanium for the first time. Technology is always something that we are looking at, and trying to expand where we have classic materials to add some newness into anything we do and any brand that I work on. In fabrications, technology changes all the time, especially in sportswear, so you have to really keep on top of it.”
With Hennessy X.O, the collaboration with Kim Jones adds a new layer to Hennessy’s 150-years heritage of artisanal craftsmanship. “This collaboration appeals to connoisseurs, and connoisseurs come from any type of background, and it is just a matter of your level of taste. I'm always interested in seeing a variety of different types of people wearing what I do. I love seeing things worn by different people in different ways. I think Hennessy combines the same aspects and appeals to a similar sort of customer. I think that's why, when I was thinking, 'should i do it?', it made sense to me.” Jones continues, “Music and fashion go so hand in hand and have been for a huge time, but now with name checking in songs and even going back to Sister Sledge's "He's The Greatest Dancer" which my friend Nile Rogers wrote, they name checked fashion in that, so this goes back to the 70's and probably even before. And I think people want to talk about their lives and write about them, so this collaboration encompasses a lot.”