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This Thursday (June 20) retailer Fred Segal will debut, [VOILÀ LES HÉROÏNES (a.k.a VLH)](https://www.voilalesheroines.com), a scarf brand founded by 16-year-old Danielle Hoppenheim. After undergoing a 13-hour brain tumor surgery, Hoppenheim would wrap vintage scarves over her shaved and scarred head; in this way, the scarves became flags, marking found beauty in life’s difficult and dark moments. To share this same spirit with the rest of the world, VLH is launching a line of “Italian 100% pure silk scarves, hand designed in Montreal and made in Italy, woven by artisans in Como.” A heroine in her own right, the brand name is perfectly emblematic of the VLH brand’s mission— “here come the heroines.”
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Fred Segal on Sunset currently stocks the brand which introduces VLH’s human/social impact program: VLH Creative Studios. Portions of the proceeds from sales will go towards launching a free digital scarf design platform.
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