Photo courtesy of Totokaelo
As NYFW unfolds this week in New York City, a purveyor of curated fashion and objects [Totokaelo](https://totokaelo.com) has debuted its first menswear collection. Dubbed Totokaelo Archive, the label is set to create trend-agnostic, timeless pieces that uphold the existing and ever-evolving wardrobe of an intelligent, self-determined and creative wearer.
Photo courtesy of Totokaelo
The collection acts as a masculine counterpoint to the store’s eponymous line of proprietary’s classics. Restrained in material palette, functional and thoughtfully, it is intended not for one man, but for many — and devised to accompany them through the limitless style transformations.
Photo courtesy of Totokaelo
The brand’s first campaign shot by [Ian Lanterman](http://www.ianlanterman.com) among the old-growth forests and mist-shrouded waters of the Pacific Northwest — the environment where Totokaelo began. The label plans on releasing three collections per year, and it’s safe to say that they’re off to a great start.
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