During Milan Fashion Week, SEASE broke serve with a bold crosscourt move: a full-scale tennis court built into the courtyard of Portrait Milano.

The debut of SEASE’s Tennis_Kit collection, launched via a three-day takeover from June 21-23, that merged the lines between sports and style, featuring matches, contests, and a tennis club atmosphere in the heart of Milan. Meanwhile, a dedicated pop-up at Antonia (via Sant’Andrea 10) held down the off-court presence. 

Founded by brothers Franco and Giacomo Loro Piana, SEASE has always moved at the intersection of utility and refinement. But here, tennis becomes a new frontier, where discipline, nostalgia, and timeless style are reinterpreted. They think about how the sport lives now: in movement and the ability to shift context without losing clarity. 

The garments, designed for both men and women, are made from natural, low-impact fabrics, including merino wool, hemp, and linen. They’re built to function yet hold aesthetic form. Solaro and pinstripe fabrics appear familiar but are reinterpreted in new ways. Even the tennis bags carry that duality: DyneemaⓇ finished in Italian leather. Fronting the campaign is Feliciano López—former player and current tournament director of the Mutua Madrid Open and Davis Cup Final 8—who is no stranger to style or competition. 

The Tennis_Kit collection is available from June 21, 2025, at the Antonia pop-up, SEASE flagship stores, and online.