Opening Ceremony | The Year of Mexico
Opening Ceremony is inspired by the Olympics in name and spirit. Every year, the retailer highlights both the traditional and popular fashions of a “host” country to introduce an international audience to talents across the globe--the focus for 2019-20 is Mexico. Opening Ceremony team traveled throughout Guadalajara and Mexico City, from roadside bazaars to established fashion shops, to find the best that the country has to offer.
“We are so excited to celebrate Mexico as a country of focus at Opening Ceremony this year. We have always been fascinated by its cultures, food, arts, and design. Especially given the current political landscape, it seemed like perfect time to focus on and celebrate the beauty and diversity of this country. Providing a platform for young Mexican designers, artists, and artisans feels like the perfect way for us to do it authentically,” said Humberto Leon.
Opening Ceremony is partnering with the Hi-Bye collective, founded by friends Roberto Sánchez, Emilia Cuahutle and Carla Valdivia amongst some of the other designers that will be featured in the Year of Mexico. Hi-Bye’s three brands—Wurst, Worldwide LTD., and Roberto Sánchez—will provide exclusive pieces for Opening Ceremony. This will be the first time these brands are sold outside of Mexico. Additionally, Opening Ceremony collaborated with Cynthia and Travis of Maroon World creative directed and photographed the campaign. The final partner for the “Year of Mexico” is Fondo Semillas, a Mexican non-profit organization that works closely with women-led grassroots groups with the common goal of improving the living conditions of local communities and promoting gender equality.
Photos courtesy of Opening Ceremony (Maroon World)