NIKE x VidCon

by Dona Ibrahim

Courtesy of Nike

Courtesy of Nike

It’s the year 2019; we are at a new digital age where we’re able to effortlessly order food, order rides, watch our favorite programs—and even find the love of our life, all in the palm of our hands. And while technology has a multitude of perks, there are some serious downsides to it as well.

Kids these days are less active than ever, and it has everything to do with our lovely cellphones, TV’s, laptops, game systems—you name it. It’s interesting to note that as we’re moving forward with all of these technical advancements, we’re also moving backwards when it comes to communicating with each other and exercising.

In response to this, Nike launched the Sport Changes Everything Campaign. They also partnered with VidCon to encourage kids to incorporate movement in their daily habit. Nike believes that, “sport changes everything, and with millions in social reach, the creators at VidCon played an integral role in influencing how kids see and interact with sport.”

Nike athletes such as Gabby Douglas, Dashawn Jordan, Giannis Antetokounmpo and popular content creators like Liza Koshy, David Dobrik and Roy Purdy all flocked to Anaheim this past weekend to encourage kids to play. The 3-day event was filled with activities, games, and drills in skateboarding, soccer and basketball.

Courtesy of Nike

Courtesy of Nike

Courtesy of Nike

Courtesy of Nike

Courtesy of Nike

Courtesy of Nike

Nike also announced an upcoming YouTube series called “The Nike PLAYlist” which is a sport-inspired series where kids and professional athletes, like NFL’s Todd Gurley and U.S. Soccer’s Crystal Dunn, come together and play.

More detail about the new series can be found here.