JORDACHE Spring 2020

by Morgan Vickery

There was a Neapolitan Express pizza truck parked outside of Ray’s dive bar on Lower East Side, but the fashion crowd wasn’t there just for the pizza party. Jordache, a heritage American denim brand that prides itself in conscious and sustainable production methods, kicked off New York Fashion Week with their Spring 2020 presentation at the newly opened Justin Theroux spot.

In addition to showing their signature lineup of quality denim, the brand also made their debut in menswear. Jordache converted the venue into a Western country bar for the night — very appropriate for the collection that made us feel nostalgic about the ‘80s. Cody Simpson and Delilah Belle Hamlin stopped by to grab a drink and celebrate, crop tops and urban denim pieces fit for A-listers like Mila Kunis, Lady Gaga and Gigi Hadid were shown, much fun was to be had. And we’re here to show you a sneak peek into the Jordache world.

Written by: Valerie Stepanova