G-Star Raw | Archroma

by Jake Carver

G-Star has always been at the forefront of cotton innovation. Through their collaboration with EarthColors® by Archroma, the denim powerhouse has innovated a new collection of garments dyed with upcycled saw palmetto leaf leftovers and upcycled beetroot waste. The line fits G-Star’s sustainable vision and holistic approach to combine optimized design with organic and recycled cotton.