Gentle Monster X Alexander Wang | M.PRI$$

by Christopher Andrew Armstrong

Whether you’ve attended runway shows, art premieres, or the trendiest concerts, you’ve seen the CEO sunglasses. One of fashion’s hottest accessories, the CEO sunglasses have rectangular shaped acetate frames with upward angled lenses offering 100% UV protection and templates with the letters CEO emblazened across them. The CEO’s formed from a collaboration with Gentle Monster and Alexander Wang, and the two brands are hoping to conjure up some more fashion magic as they team up again for M.PRI$$.

Debuting at Alexander Wang’s 2019 New York Fashion Week, M.PRI$$ arrives like a highly anticipated sequel to a summer blockbuster from years ago. Before its runway debut, both fashion critics and stans were wondering if the two mega-brands newest product could match the expectations set by it’s popular predecessor. Those concerns were immediately wiped away once the first model took the stage wearing the M.PRI$$. 

Based upon one of Gentle Monster’s most infamous silhouettes, M.PRI$$ arrives with a smooth curved front and bold temples. With a shape resembling a cat eye, the front is adorned with a metal snake wrapping around the lenses. Consumers can chose between two colors, black with golden details or clear with silver metal details. It’s casual, fashion, and fabulous. 

In addition to the New York Fashion Week debut, Gentle Monster x alexanderwang also released a promotional video featuring some of 2019’s top creatives gushing about their love for M.PRI$$. Peek the video below and then purchase the M.PRI$$ when it arrives at select Gentle Monster and Alexander Wang boutiques on September 12th.