Seemingly forever, the jewelry industry has been oversaturated with big named impersonal chain stores, where every customer receives the same jewelry. In Orange County, California however, there is a family-owned jeweler changing the mold of what a jeweler can offer in terms of a quality product and unique customer service. This is [Happy Jewelers](https://www.instagram.com/happyjewelers/).
“Our solid foundation in the manufacturing, wholesale and retail jewelry industry nationwide allows us to provide our customers with the most innovative designs that are as unique as they are,” co-owner Gabe Arik proudly remarks. Existing outside of the restrictions placed on chain jewelers, Happy Jewelers is able to focus on quality over quantity and create unique custom pieces and service experiences for each of their clients.
The Arik brothers always aim to provide 100% satisfaction to all of their customers. In order to do so, it’s imperative they oversee as much of the creation, manufacturing, and distributing process of their business as they can. “We own our own manufacturing facility, so we control the quality, timing, and pricing,” Gabe acknowledged. “All of our pieces are made by our team only.” The autonomy Happy Jewelers is able to have over their business model allows them to have a hand in the direct satisfaction of every client.
Since 2000, Gabe and Danny have been consistently searching for ways to expand their product offering and creating new, more personal ways to interact with their clientele. Happy Jewelers has collaborated on projects with BMW and Bravo TV, as well as other corporations, over the years. One of the most important aspects of their business model though, which has allowed them to do more than business, has been the charity work that has become a staple of the Happy Jewelers brand.
As a family business, the brothers learned from their father the importance of giving back to the community. Working with local Southern California charities on a regular basis, the Arik brothers and Happy Jewelers have supported the growing need for those in need.
The Happy Jewelers brand has grown to something beyond just jewelry, something that you won’t find at any chain store. “Although much has changed over the years, our basic philosophy has not,” Gabe states. “We continue the family tradition of providing the same superb quality, customer service, value, and level of care.”
With a company foundation built upon family tradition and service that is unmatched in any industry, Happy Jewelers is dedicated to setting the tone for product quality and what customer service truly means.
To learn more about Happy Jewelers and the Arik family, visit the company [website](https://happyjewelers.com/).