F  L  A  U  N  T

Today, Aurora Anthony is releasing the first single, “Cartier,” of his forthcoming debut album. Accompanied by a music video, the rapper and fashion muse shares his distinct gruff baritone flows over the beat of what’s to become the summer jam. This is the Lower East Side native’s first release in partnership with Heavy Sounds Lab, whose founder, Jason Geter, is credited for discovering T.I. and Travis Scott.

Shot by Jonah Schwartz, the music video captures Aurora in a cinematic black and white universe, resiliently recovering from battle as his signature wolf imagery peaks through the shadows. We cannot wait for more, but for now we’ll do with this dose of his flex-worthy lifestyle.

On the track Aurora comments, “Cartier” is a vibe, it’s like the song that could start a playlist at any function. People have been telling me I’m too humble and it’s time to turn up. So “Cartier” is kinda my answer to that criticism like ‘OK lemme talk my shit then.’”

“I’m always focused on what’s next so it was fun for me to take a sec and flex a lil on how far I’ve come and the fly life I get to live. The video is meant to show that uphill climb,“ he continues, “It’s part of a longer short film where I get beat the fuck up - literally, I fought a boxer in the basement of an old building. The whole visual is minimal on purpose - black and white, and no drip for once, ha, just me in an undershirt and jeans. I wanted people to hear my words, focus on the way the song makes them feel. No frills kinda thing. Raw. Me.”