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FENDI’s Peekaboo bag combines the LA chill with fun interchangeable straps that include vibrant colors and bold writing. The savior faire of the FENDI brand is the symbol of unique craftsmanship, handmade workmanship and refined details. The journey of the Peekaboo bag includes this essence of the FENDI spirit. Fendi, in their new #MeAndMyPeekaboo campaign, paired with influencers Aleali May, Paola Alberdi, Brittany Xavier, and Annabelle Fleur to showcase combinations of sunny, relaxed LA with a sophisticated style: a hybrid where the Peekaboo shine. Additionally, #MeAndMyPeekaboo highlights Catherine Zeta-Jones and her daughter Carys Douglas incorporation of the Peekaboo bag into their family affair during their arrival in Rome to experience the Eternal City. Catherine and Carys blend the tradition and innovation of the FENDI bag whilst recalling its dualism and DNA. The bag and videos faith towards the family narrative is echoed in the signature soundtrack of the #MeAndMyPeekabo third wave, Mary J. Blige’s “Family Affair.”