[FENDI](https://www.fendi.com/us/) debuts its first ever worldwide campaign and video for the Peekaboo bag starring actor, producer, and Flaunt [alum](https://flaunt.com/content/people/zoey-deutch), Zoey Deutch. The campaign highlights the playful relationship between the screen darling and the Peekaboo.
The new Peekaboo, first shown on the Fall/Winter runway this February, features an accordion-frame shape, which opens in a deep ‘smile’ with inside pockets that can be interchangeable in different colors and materials, or personalized with one’s initials.
The Peekaboo featured will hit stores late August, and is available for pre order on [FENDI.com](https://www.fendi.com/us/woman/bags/peekaboo/p-8bn321a6v3f1cmp) now.
Flaunt was delighted to catch a quick conversation with Deutch regarding the collaboration.
**How do you feel about being the ambassador of the first Peekaboo campaign?**
It is such an honor to be the ambassador of the first FENDI Peekaboo campaign. I have been a huge fan of the brand of as long as I can remember, and to join the FENDI family is beyond exciting. I feel so grateful.
**What does FENDI mean to you?**
To me, FENDI means elegance, craftsmanship, and style. I think FENDI makes clothes for women who want to be in charge yet be able to loosen up with a joyful, ironic attitude… And that’s exactly the kinda gal I am.
**Use three words to describe the Peekaboo bag.**
Chic, mysterious, classic.
**According to you, what makes the Peekaboo bag an icon? Why?**
I love that the bag opens up in a deep “smile” to reveal the interchangeable inside pockets. It is comfortable yet classic. Chic while also able to carry everything you could need… and more. And I have been known to want to fit everything (and more) in my purse. I definitely need four. Obviously.
**Which is a characteristic you have in common with the Peekaboo bag?**
Maybe mischief?
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